KADI

KRINAL


Ph.D. | Leader, scientist, author, keynote speaker and executive coach
Kadi Krinal, Ph.D.

ABOUT

I am a scientist and an executive coach with everlasting interest on human nature. This interest in combination with my experiences in research and long-term leadership in both the private and public sectors will form your coaching experience.

I support you if you want to develop into the best version of a leader from yourself. I create a supportive space where you can think out loud, discover yourself, set your focus, and find solutions where you haven't found them before.

My strength is my long-term experience in health communication research. This has given me an understanding of how people view important decisions in their lives, how they gave meanings to them, and how they create strategies to deal with challenges. My long-term leadership and coaching experience help me understand the challenges that leaders bring to the coaching space.

Kadi Krinal signature
Executive Coach Portrait

BOOK

See ei huvita mind!

"I'm not interested in that!" This is how the patient answered the question about what information they needed about their chronic illness.

Why don't they name the disease, but instead refer to it as "that"? Why don't they want information that could help them cope with the illness?

The author, a social scientist, explains how health and illness are analyzed and studied, as well as adaptation to illness and the difficulties that sick people may encounter in coping or self-determination. This makes it easier to understand why people don't always behave rationally and as expected in health matters.

The second half of the book focuses on health communication and methods that help improve communication between medical professionals and patients. This provides help for both patients and everyone working in the health sector.

Buy the book
See ei huvita mind - cover

PRESENTATIONS

2019
2021
2023
2024
2025
2026
04.02.2026
Vähipäeva vestlusõhtu "Vähk on teema!"
08.03.2026
Naistepäevale pühendatud saade
24.03.2026
Tervisekommunikatsioon tervishoiutöötajatele

Tervisekommunikatsiooni koolitus/töötuba

09.04.2026
Eesti Arstide Päevad
15.04.2026
Riigikogu sotsiaalkomisjoni ja Arenguseire keskuse tervishoiukonverents

Ettekanne "Millised digilahendused päriselt väärtust loovad?"

06.05.2026
Health Education Summit
22.–23.05.2026
Baltic Urology Congress – BUC
08.08.2026
Arvamusfestival 2026

ESTCAN arutelu "Vähipatsiendi infoauk: kelle vastutus on seda täita?" ja Synlabi arutelu "Kelle vastutada on ennetus?"

10.10.2026
Tervisehäkaton
05.11.2026
Tervisekommunikatsioon tervishoiutöötajatele

Tervisekommunikatsiooni koolitus/töötuba


COOPERATION AND PARTNERS

Partners’ testimonials

"Kadi's contribution to the change management and communication of the Health Insurance Fund's treatment pathways’ accelerator program was invaluable. Her enthusiasm and commitment were immediately felt, offering fresh, creative solutions and thinking outside the box. Kadi has strong knowledge and experience, based on evidence-based methodologies, which she explains with practical examples. Her ability to understand the needs of different healthcare stakeholders makes her a valuable collaboration partner. I definitely see new opportunities for joint collaboration in the future."

Eva Paalma

Estonian Health Insurance Fund, service manager for treatment pathways

"Kadi is a top performer in the field of health communication, who contributes meaningfully and dedicatedly to every collaborative project. She is able to make science-based information understandable and effective - both verbally and in writing. Collaboration with Kadi is always positive, practical and constructive."

Liis Reiter

Head of the Science Communication at the National Institute for Health Development

"Kadi Lubi is a very important and long-term partner for Tehnopol's Health Technology Division. Kadi has been involved as a content expert in the implementation of the ERASMUS Care About IT funded project, which focused on developing the digital competences of healthcare professionals and students. Kadi's contribution to the successful implementation of the project was inspiring, effective and professional. Cooperation with Kadi has been excellent thanks to her quick responses, in-depth knowledge and ability to provide meaningful and constructive feedback. Kadi's ability to ask questions and look at topics from different perspectives enriched the content of the project and helped to increase the quality of the discussions. Her background in social sciences has been very valuable in supporting many other projects, as well as in developing the field of wellbeing technologies and in topics related to increasing the digital competences of Estonian healthcare professionals. We are sincerely grateful to Kadi for her contribution and highly recommend her as a top expert in her field and an inspiring cooperation partner."

Merilin Varsamaa and Loora Salurand

Head and Project Manager of the Health Technology Division at Tehnopol

"When I met Kadi, I didn't know what to expect and it was my first time with coaching. But working with Kadi was very pleasant and direct. Kadi made me look deep into my own challenges and I learned to ask myself "why" and then take that next step."

Anne-Liisa Elbrecht

Head of Startup incubator at Tehnopol

"Kadi’s contribution to the annual conference of the Estonian Stroke Society was particularly valuable - she not only shared scientific perspectives, but also knew how to open a very important topic in an understandable and interesting way. The presentation "Health Communication - a Lifeline?" not only offered new knowledge, but also inspired the audience to think more broadly and act more purposefully, while also touching all participants on a human level. I strongly recommend that Kadi be included in all projects and forms of cooperation where the depth of knowledge, technicality, professionalism and sincere desire to contribute to the well-being of people are valued."

Elen Kirt

Head of the Estonian Stroke Patients Association

"I had the pleasure of working with Kadi in coaching and I can highly recommend this experience. We went through about ten sessions in total in a very pleasant and trusting environment. Kadi was able to create an open and safe atmosphere from the very beginning, in which I felt completely at ease. I especially liked her practical approach: they guided me through various useful tasks that helped me take the necessary steps to move forward. During the coaching, I became more clearly aware of my strengths and weaknesses, and Kadi helped me find realistic solutions to the challenges I faced. Her personal approach and practical support made this coaching a very valuable experience. I would definitely recommend Kadi to anyone who wants to reach the next level in their development!"

Scharlett Hansson

team kead/product manager at TEHIK

"Kadi delivered a seminar as part of the Health Founders accelerator program, focusing on clinical validation. Her comprehensive presentation covered both the different stages of the validation process and practical examples that helped participants better understand how to assess the compliance of their health technology solutions with real clinical needs. Kadi's extensive experience in the field of medicine and health technology added significant value to the seminar. Her contribution helped participants develop a more informed approach to the validation process and avoid common mistakes in the product development process. Feedback from participants confirmed that Kadi's presentation was one of the most useful parts of the program in terms of practical value. Working with Kadi was professional, smooth and inspiring. Her openness, thoroughness and desire to contribute to the development of startups created a strong foundation for future cooperation opportunities. We are very grateful for her time and knowledge and hope to continue our cooperation in the future."

Katrina Laks

CEO at Migrevention’i


SERVICES

Executive Coaching

Are you a freshly promoted specialist who has become a leader? Or an experienced leader in the middle of change? If you feel the need for change and are ready to invest your time, actions, and thoughts into it, but need support, then I am here to support you! I will help you create a space where you can safely find answers to your questions.

What's included:

  • ✓
    Duration 6-12 months.
  • ✓
    90 minutes monthly.
  • ✓
    I am available also between sessions.
  • ✓
    Flexible usage of coaching tools adjusted according to your needs.

Team's (re)start

Are you facing changes in the organization that require rapid adaptation and/or implementation of new ways of working? Or do you have a mature team facing motivational, team or communication challenges? Maybe organozational values ​​and their connection to daily activities need to be reviewed?

What's included:

  • ✓
    1-2 days interactive workshops tailored to the team’s needs
  • ✓
    Longer, 6-9 months’ program that combines shorter training sessions with long-term coaching support.

Health communication support

Do you need support in health communication related situations?

What's included:

  • ✓
    Case-based coaching to manage and master in these situations
  • ✓
    Short training
  • ✓
    Thematic keynote lecture

Methodological Counseling

Do you need advice and support in preparing your research design or documentation for ethical review?

What's included:

  • ✓
    Consultation on qualitative research methods
  • ✓
    Consultation on research planning
  • ✓
    Consultation on ethics committee documentation

CONTACT

The first meeting is for free to test the suitability of our collaboration partnership.

To contact and agree your personal plan:

Call +372 525 5261, send e-mail to kadilubi@gmail.com or use the form below.